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Research papers

Speed, power and efficiency

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The company, MORPACE Pharma Group, is now moving toward...

Catalogue: ESOMAR Net Effects 2001
Authors: Karen J. Partridge, Allen Kamer
February 11, 2001
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Citation

Partridge and Kamer (2001a, February 11). Speed, power and efficiency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/speed-power-and-efficiency